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Our Team

Mahdi Choudhury
Chief Executive


Mahdi is a trained solicitor and worked as in-house legal counsel at the British Olympic Association in 2006.

In advance of the London 2012 Olympic Games, Mahdi moved to the Sport Department of Team GB. In this role he supported several key Olympic sports in their preparations for the Olympics.

Mahdi has attended every Olympic Games since Beijing 2008, assuming senior managerial and leadership roles including Team GB Chef de Mission for the Buenos Aires 2018 Youth Olympic Games, Deputy Chef de Mission for Sochi 2014 and Head of Sport Operations for Rio 2016. He has extensive experience of working with Organising Committees, International and National Federations and the International Olympic Committee.

Sam Little
Head of Athlete Support


Sam joined the British Athletes Commission in early 2018 as Head of Athlete Support after a 20+ year career in the Army.

Sam is a qualified work place mediator and has an extensive portfolio of work in this area in both the military and high performance sport. She is passionate about the mediation and the powerful benefits that it can have to both individuals and their organisations.

Sam’s work focuses on empowering athletes, both individually and collectively, to have a voice, to raise and resolve their own issues. Sam is an associate member of CIPD.

Sarah Newton
Director of Operations


Sarah heads up all areas of operations for the BAC which involves everything from our day to day running to ensuring our full compliance with the Code of Sports Governance.

Sarah is an experienced operational lead and joined the BAC having led operations for the charity Safe Passage. Her previous operational roles have seen her spend nine years at the Rugby Football Union as well as supporting The Football Association.

Sarah is the BAC’s Designated Safeguarding Officer and is qualified in Safer Recruitment, GDPR and Understanding Equality and Diversity.

Ofure Ugiagbe
Athlete Support Manager


Ofure started in this role in August 2018. Based in the Midlands, Ofure works with UK funded sports as well as other elite sports within that geographical area. With a keen interest in athlete welfare, safeguarding and dispute resolution.

Ofure provides end-to-end case management support to members with a range of professional needs.

Having played rugby to the highest domestic level, Ofure brings to this role deep insight into sport that gives her tremendous empathy with athletes and other stakeholders.

A law graduate and trained mediator, Ofure has broad professional experience in sports policy, sports administration and athlete welfare.

Kristian Thomas
Athlete Engagement Manager


Kristian, a former gymnast and Olympic medallist joins the BAC team bringing an area of experience in athlete engagement. His role provides support to athlete representatives across all UK funded sports, enabling athletes to help facilitate positive culture for current and future athletes.

In 2017 Kristian retired from international gymnastics, bringing an end to a career that resulted in him winning multiple medals at commonwealth, European and World Championships.

Hannah Dean
Athlete Support Manager


Hannah joined the British Athletes Commission in April 2020 as an Athlete Support Manager. Based in the North of England, Hannah forms part of the Athlete Support Team, offering case management support & guidance to UK funded & other elite sports.

With a HR background & CIPD qualification, Hannah brings strong case management experience to guide & support athletes through a range of issues which may arise throughout their career.

With a keen interest in sport & having played high level sport as a junior, Hannah brings personal experience & passion to the role.

Hester Brierley
Communications Consultant


Hester has extensive experience in high performance sport after 15 years at the English Institute of Sport as Director of Marketing & Communications.

Prior to that she spent several years working in communications and sponsorship roles within the corporate sector, working on events such as Rugby World Cup 1999 and the Whitbread and BT Global Challenge Round the World Yacht Races. She holds a BSc in Sports Science is currently also Vice-Chair of Herts Sports Partnership Board.

Hester is a freelance communications professional and has been working with the BAC since December 2019.

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